There are a lot of Executive and Leadership coaches out there. When I think about what makes me unique, I sometimes struggle to articulate my secret sauce. It’s all the intangible soft skills that make me really good at what I do. It’s my ability to connect deeply with another human being through an empathic understanding. It’s my creative mind – always eager to propose solutions that the client can sort through. It’s the genuine energy and enthusiasm I have for my craft, which I feel blessed to do every day as part of who I am, rather than what I do.
When you’re an entrepreneur, standing out and being unique is essential to success. You need to name and bottle the thing that makes you different. What is that for you?
Simon Sinek’s Start With Why is a brilliant best-in-leadership read on the power of articulating the magic of your own uniqueness.
Most of us would introduce ourselves at a networking event by doing something like the following:
“Hi, I’m Carrie. I’m an Executive Coach.” (The WHAT) And potentially stop there. If I keep going, I might say, “I elevate leaders by building their awareness and by teaching them how to manage their minds.” (The HOW) Then, if I’m really feeling confident, I might actually share why I do what I do by saying, “I believe in elevating the consciousness of the world, one leader at a time” (The WHY).
If I “Start with Why”, I’m literally going to flip the script and instead say, “I believe in elevating the consciousness of the world, one leader at a time. I do this through deep listening, creative problem solving and mindset training. I’m an executive coach”.
Now that’s a coach I’d want to hire!
See what a different it makes to lead with your “why”?
To become an entrepreneur leader that people want to follow, you must stand out and make yourself unique.
I want you to noodle on your secret sauce – the things that make you – YOU, and then put it in Sinek’s “Start with Why” model. Let me know what you come up with!